Affiliate marketing is booming. In the last three years, more brands have been using this as a channel to drive sales on specific products and services and even increase brand awareness, a trend linked to the rise of social media and social media influencers/affiliates and its cost-effectiveness. Affiliate marketing is cheaper compared to traditional advertising. It is also more effective because affiliates promote a product/service they are familiar with and genuinely passionate about. One such affiliate who has cemented his spot in the space is Mik Zenon.
Mik is a leading voice in the industry with over 5M followers across 5 major social media platforms and has crazy engagement. His videos have received over 2B views in the last year. Mik now uses this to help businesses grow and save time and money.
His approach to social media affiliate marketing sets him apart. Mik pioneered a different form of social media affiliate marketing. Prior to him, all the content was strictly focused on the product. Mik added humor and an edge to his content, which is now replicated by other social media affiliate influencers.
Mik’s content is more about “life hacks.” His videos on TikTok, where he has over 3M followers, are around him finding the most useful home gadgets on Amazon and then doing reviews with a touch of humor. His strategies have helped him achieve client goals and even grow as a social media affiliate. Mik is also a top 5 Amazon influencer. He made $15M in Amazon sales last year and has been invited to be part of the Amazon Home Influencer Program.
According to Mik, one of the main reasons he chose this approach is because he felt the space was lacking and needed something exciting that would keep the viewer engaged and interested. “I didn’t just want to create content showing people about a new product or service. I wanted to show them how it functions. Is it worth the price? And how adopting it has changed my life,” said Mik.
He promotes products he has used and tested himself and believes will genuinely benefit his followers. This has allowed Mik to maintain his credibility and trust with his audience. Mik’s success as an affiliate marketer is also due to his ability to create valuable content that resonates with his audience. He understands the nuances of each social media platform and tailors his content to fit each one. Mik is constantly experimenting with new strategies and tactics.
In addition to his affiliate marketing, Mik has started a discount codes website, www.mikzenon.com, which is helping American families save thousands of dollars. His content “finds” have been featured in Buzzfeed articles. Mik has also been invited to speak at an Amazon event for other influencers talking more about social media affiliate marketing and how brands and affiliates can benefit from it.
As social media affiliate programs continue to gain popularity, Mik is using his influence to help brands drive more conversions and increase their reach. He is leveraging his strategies to save businesses time and money, all while hooking his followers with useful home gadgets.
This post is written in partnership with S99.