Killer Tips to Creating a Successful Email Marketing Campaign

As a business owner, there’s nothing more important to success than growing your customer base – and your profits. One of the most effective ways to do this is through e-mail marketing. While this may sound complicated to newbies, these e-mail marketing tips will help get you started off on the right foot.

Create an Email Marketing Toolbox

As your list of subscribers grows, you’re going to need some help managing it and creating campaigns. An email marketing tool like Gmass is not only cost-effective; it’s also easy to set up. If you already use Gmail, all you have to do is log into your account and you’re ready to go. There’s no wasting time logging into a different e-mail client in order to compose messages. If you don’t have a Gmail account, it’s a snap to set one up and get going.

The reason I like Gmass is because it lets you use the e-mail information you’ve collected in Excel format, put them into Google sheets, then use the info in the sheets to create ready-to-go e-mail campaigns. It’s incredibly easy to customize the messages and timing, as well as as track the numbers of opens and clicks for your campaign.

Create High-Quality Content

Speaking of tracking opens/clicks for each of your email campaigns, this is a must because it gives you an idea of what works and what falls flat with your audience. Did a particular subject line cause a large amount of recipients to open the message, but upon glancing at it, they failed to visit your site? Take time to do a bit of research on how to create the best-quality content that’s targeted to your viewers – or multiple groups of viewers, even.

Integrate Email and Social Media Marketing

Keep in mind that your email and social media marketing campaigns aren’t two separate things. Integrate them in order to boost the power of each. This includes doing things like adding social media icons to your e-mails and specifically targeting people on your subscriber lists via social media. As with your e-mail marketing, make sure your social media content is all honest, fresh, and relevant to each customer.

Ignore the Naysayers

While some suggest that business owners should move away from email marketing and focus on social media exclusively, reality doesn’t bear that out. Email marketing still works – reaching large numbers of mobile customers and functioning as a fantastic way to reward loyal customers with coupons and special deals. It’s also inexpensive and easy to do, which frees you up to focus your time and money on your business.

E-mail marketing only works if you take the time to do it and do it right. That means using tools that allow you to keep up your campaigns, creating quality message content based on what your subscribers want to see, tweaking your messaging based on what resonates with potential customers, as well as making it just one factor in a comprehensive marketing strategy.