If you are thinking about creating a YouTube channel, you have probably wondered what the theme should be. The most popular subjects for YouTubers are video game reviews, makeup tutorials, and conspiracy theories. Instructional videos in general are very popular. The best length for videos tends to be between 7 and 15 minutes.
If you can do videos on a consistent basis at the same time on the same day of the week, it will help. The opener should also be very short and to the point. Being an opinionated person helps, but you don’t want to be so controversial that you will lose sponsorship because of it.
If you already have started a YouTube channel and it isn’t taking off the way you’d hoped, there are a few things you can do to increase your hits and likes and make advertisers seek you out.
Focus in on a Certain Audience
If you have a political show, think about whether your audience is liberal or conservative. If you are making an instructional video, you should think about what differentiates your video from others of its ilk. If you are making makeup tutorials, are they for young girls or for more mature women?
The more you focus on a certain niche, the easier it will be to advertise your show. For instance, if your YouTube channel focuses on feminism, you can hashtag various women’s groups on Twitter. If your show focuses on vegetarian cooking, you can post to vegetarian groups on Facebook.
Have Guests
When you decide to become a YouTuber, you want to build up your name and your brand and have an audience that cares about you. However, it is a good idea to change things up with the occasional guests. It is best to have another YouTuber on your show. The fans of that YouTuber will visit your channel to see them and you should get new subscribers.
Be a Guest
if you want to increase your viewership, going on a popular channel will let people know who you are. You do not have to limit yourself to YouTube videos, you can go on a podcast and do guest posts on various blogs as well.
Offer Merch
if your show has a catchy title or if there is a saying or phrase you always use, why not put it on a t-shirt, mask, or mug? There are on-demand merch maker companies on the internet that can print your t-shirts as they are ordered. You will never have to worry about getting stuck with a hundred t-shirts or 200 cups.
People love to be the first to have something and a t-shirt with the title of an obscure YouTube series can be a great conversation starter. You can wear your t-shirts on a show or two or you can have them all prominently displayed right in front of you as you speak.
You can give away merch for such things as the first person to share your video or the first person to make a comment. You can also have drawings and contests.
There is no Such Thing as Bad Publicity
Let’s face it, we all have egos and feelings and they can get bruised. It can be a little intimidating to let other people comment on your videos especially if they don’t like them.
There are a lot of lonely people in the world who get their thrills by saying mean things about others. Instead of being intimidated by these people, you should let them line your pockets. The YouTube algorithm is set to increase your visibility whenever you have plenty of comments.
If you are smart, you will also respond to people. If they are mean to you, respond to them in a seemingly kind yet subtly cutting manner.
Creating YouTube videos can be fun and profitable. knowing how to increase your audience can make the difference in whether or not it is a sustainable source of income.
