How is Virtual Reality Changing the Way We Buy?

Not only is virtual reality making strides in the gaming world, it is making its way to the dealership, the design studio, and even into your homes, as more automakers and construction agencies look to innovative technology to help sell, advertise and design our homes and cars.

Some estate agents are announcing they are now using virtual reality property viewing as way of showing potential buyers around new builds and properties they are planning on selling before they are available to view. Either because of access issues or because the properties are not physically ready yet, adding a whole other dimension to the selling process.

BUILT/, specialists in building supplies and construction believe that not only is virtual reality ideal in attracting customers when there are no bricks, blocks & lintels properties to view, but it also means potential buyers can view the build regardless of where they are in the world. Through virtual reality, they will be able to experience a three-dimensional tour of the whole property in a realistic and authentic manner. Some applications even support modifications to the VR environment such as opening doors, exploring property amenities, and rearranging furniture, all with the simple hand or finger emotions.

One of the most successful usages of VR can be found in car leasing and dealer garages. You can go in looking for the car of your dreams on a budget and you find yourself being upsold a car that wasn’t what you originally had in mind. From color, to model and all the other extra cost add-ons, it can sometimes feel as if though they are selling you what they have, instead of what you want.

However, many car buyers will be happy to hear that more and more manufacturers such as Audi, are using virtual reality to allow consumers to choose their dream car and see it with their own eyes before parting with their money. Virtual Reality allows buyer to see the car they want, right in front of them and gives them the power to control exterior and interior features, such as color, design and partiality. Virtual reality in terms of buying a car allows for more detail and control than the usual build-a-car section of an automaker’s website.

Although still in the early stages, there is no denying that virtual reality is transforming our lives by saving us time and money. This new way of viewing properties and buying cars gives us practical advantages and delivers to us the information we need to make real decisions. Virtual reality might not ever replace test driving your perfect car or getting lost in your new homes corridors but it’s already letting people shop for their properties sand cars smarter and more simply. Trends like that tend to stick around.

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