3D configuration technology has transformed the way in which we buy and sell goods online. By envisioning a purchase ahead of time, consumers can create a product that is tailored to their own individual needs and requirements and avoid any misunderstandings down the line. It also allows the customer to tap into their individual sense of originality and uniqueness to design a high-quality product that will continue to bring them joy for years to come. One of the most popular applications of 3D configuration technology is within the retail and e-commerce industry. Continue reading to find out how virtual shopping can benefit your brand or small business today.
It can mimic a physical store
The main purpose of virtual shopping is to trick the customer into believing they are shopping in a bricks and mortar store. By delivering a full virtual shopping experience, consumers can browse and purchase goods and services from the comfort of their own home. With most customer preferring to shop in a physical store, virtual shopping can bridge the gap between the two. Virtual reality showrooms allow customers to envision how a particular product will look on their body and then make an informed decision as to whether or not they will proceed with the sale. With the opportunity to upload your own images and explore virtual shopping malls in real-time, it is the closest you can get to the real thing. The process of virtual shopping may not necessarily include each aspect of the physical shopping experience but it can lead to greater returns over time. Stores can also tap into the marketing potential of virtual reality before a physical launch. By allowing customers to shop within a store that has yet to launch, they can experience the physical shopping experience from the comfort of their own home and make decisions relating to the purchase process ahead of time.
You can stand out from the crowd
The application of virtual shopping showrooms is still fairly limited. With more and more brands deciding to jump on the virtual reality bandwagon, now is the perfect time to take that first step towards installing an immersive simulation. It will wow your customers and compel them to make a purchase. By constructing an entire digital marketing campaign in the background, competitors are unable to view your progress in real-time and try to beat you to the punch. Virtual shopping also allows brands to benefit from immediate feedback from consumers. With a recurrent stream of customer feedback, you can make the necessary changes and implement them as they happen. This can provide you with the competitive edge your brand needs to stand out from the crowd and increase market share. Consumers are drawn to innovation and originality. They are more likely to shop with a brand that offers a tailor-made, personalised experience than one that does not take their individual wants and needs into consideration. According to a recent survey, 80% of consumers are more likely to part with their hard-earned cash if a business offers them a custom shopping experience.
Offer customers a more personal experience
As recent studies have shown, personalisation is the key to customer satisfaction and retention. By tailoring your products and services to each individual shopper, you can ensure they continue to shop with you and recommend you to a friend. Most customers buy the same branded and non-branded goods time and time again. By repeating the same shopping experience multiple times, brands can gain a better sense of how their customers shop and how they are likely to shop in the future. By highlighting specific products and services to each shopper based on their past browsing history, customers will feel appreciated and are more likely to reuse your site again. This can provide a personalised shopping experience for the consumer and allow brands to track progress across a number of channels. E-commerce sites can also tap into the marketing power of keywords. By recalling a set number of keywords used often by regular customers, they can ensure these products are readily available and easily located. This streamlines the shopping process and cuts down on wasted time for both parties involved.
Retain customer focus
It is no longer enough to attract customers to your site. You must retain their focus and encourage them to make a sale. Consumers spend an average of 15 seconds on your site before deciding to shop elsewhere. With such a small amount of time to impress, you must stand out from the crowd. Virtual reality, and 3D product configuration in particular, may be the solution. With a growing need for such persistent connectivity, consumers are used to taking part in a number of different activities at the same time. You must be able to offer a service that will divert their attention from their social media feed. By engaging in one solitary activity, customers can offer their undivided attention and focus on the task at hand. Virtual shopping is an immersive simulation. In order to reap the benefits, you must be able to switch off from the outside world and commit to the full experience.
Reach a wider customer base
Consumers are constantly looking for new ways to shop for goods online. By offering a unique, tailor-made experience, you can stand out from the crowd and attract a wider pool of prospective customers. Regardless of your location or current customer base, virtual shopping can boost your reach and expand your profits. A strong online presence is the key to obtaining new customers. Virtual reality can augment the online shopping experience and keep customers coming back for more. Virtual shopping eliminates physical geographical boundaries and allows shoppers from all over the world to enter your store and make a purchase. This can dramatically improve overall site traffic and customer satisfaction levels for your brand. This may also attract customers that would otherwise be unable to browse your products or services in person. By offering a new level of reach and interactivity, you can expand your customer base and your profits. Convenience is also a contributing factor for a growing number of online shoppers. Many enjoy browsing online but prefer the physical benefits of shopping in a bricks and mortar store. Virtual shopping can bridge the gap between the two and offer an alternative to suit everyone.
The rise of 3D product configuration technology has transformed the way in which we live our daily lives. From furniture and jewelry to cars and homes, we can personalize every single aspect of our lives from the ground up. Virtual shopping provides consumers and brands with the tools to adapt to changing times and streamline the shopping experience for both parties. To retain customer focus and improve overall brand loyalty, small business and large corporations alike should consider investing in 3D product configuration technology. It can lead to increased customer satisfaction and greater profit margins over time. The ever-expanding technological advancements of virtual reality has seen it seep into a growing number of aspects of our daily lives. With the trend only set to surge in the coming years, now may be the best time to take that first step towards the world of virtual shopping.