Until ten years ago, marketing your business was a long and tedious process. It could also become very costly if you made mistakes and wasted cash on unsuitable promotional techniques. Thankfully, a lot has changed since the birth of the internet and social media websites. Today, we’re going to take a quick look at some of the ways in which technology has improved the task for most company bosses. There is no longer any need to spend a fortune on TV and radio ads, and print advertising is almost obsolete. With that in mind, let’s get down to business.
You can reach millions of relevant people without breaking the bank
Tv adverts have always allowed business owners to reach millions of people. However, a high percentage of those encountering the ads were not part of their target markets. So, the idea that anyone can now catch the eye of relevant people should put a smile on your face. The targeting options available from the likes of Google Adwords, Facebook and Twitter are second to none. These days, anyone can aim their ads at people based on a range of different attributes. You can select age ranges, locations, interests and more. That means you’ll never waste another penny on poor marketing avenues.
You can attract customers and clients using unlimited methods
Nearly every business has a website these days to help attract new customers and clients. However, the advantages of technology don’t stop there. Indeed, there are an unlimited number of ways in which you can promote your brand. Maybe you’d like to use professional app developers to reach people using their smartphones? Perhaps you like the idea of promoting your latest products on other websites? The possibilities are endless, and the number of opportunities grows every single day. None of that would be possible without the use of modern tech.
You can assess the results of any marketing methods you select
Other than an increase in sales, it’s hard to judge the results you get from TV and radio advertising. There is no way of knowing how people saw your clip, or how they reacted to it. When you advertise using the internet, things are much better. You can see conversation rates, action reports and more. So, it’s possible to work out how your promotional efforts are having an impact on your operation. That means you can adjust and tailor your efforts accordingly to make sure you always get the most for your investment.
We think you’ll agree that running a business today is much easier than it was ten years ago. While the internet was around back then, most people still didn’t understand its true potential. So, thank your lucky stars for those geeks and inventors who’ve helped to pave the way for that advancement. Without them, you’d still have to head to see your local printer every week for leaflets. You’d also have to pay someone to go out and push them through doors. That takes a lot of time, and it costs a lot of money while creating poor results.
Photo via: Flickr
