When it comes to building a perfect website for your business, it’s essential to look at every detail. From the logo, home page, and the entire site layout, each page of your site should reflect the message you want to convey. However, you don’t have to spend a massive amount of time and effort to build it all from scratch.
Thanks to Wix, you can choose from a suite of Wix templates with a wide variety of styles to give you a head start. These templates are a pre-designed site that consists of all details, including the pages and images that you can match to your requirements. After choosing the right Wix template, you can customize your content, photos, or videos to enhance it a step further and make it suitable for your brand.
As a result, even if you have picked a generic template according to your business nature and sector, no two sites would ever look the same. Wix templates provide a great starting point for designing your website from a pre-designed structure; it saves time, effort, and money to create a robust online presence for your business.
However, with the plethora of template choices, it can get confusing to choose the right one that resonates with your story. Here’s how you can pick the right Wix template:
Pick According to your Field of Business
Wix divides templates according to different commercial fields, including online stores, blogs, beauty, restaurant, clothing, photography, and more. The templates in each category include relevant imagery, features, and text. There are roughly about 16 separate categories which you can pick. For instance, a restaurant template may have a menu feature, or a beauty salon may have a booking page. You can also search for whatever you are looking for.
Consider your Target Audience
What segment of visitors are you aiming to target your products or services? Know your audience and choose a template that makes it easier for you to communicate with your audience. If your business is in the B2B segment, opt for a professional look and feel. Else for direct to consumer business, you can opt for jazzy templates with bold imagery. Choosing the right template according to your target audience will attract relevant visitors and engage with prospective customers.
Think About Your Sitemap
Before narrowing down on the right Wix template, it’s also helpful to keep in mind the type of pages you want to add to your site. Although templates empower you with the flexibility to add new pages, modify or remove some sections, it’s great to select a template that already consists of a few pages you want to include. For example, if you are a law firm, you might need a page to introduce your associates with an exclusive ‘About the Team’ page. As a photographer, you might need a portfolio page to showcase your photographs.
Don’t Overlook the Layout
Consider the template’s overall layout and how easy it is to navigate or access information on the website. Is the template appealing and functional across all your visitors? Is there a need to keep scrolling excessively? These are some questions you can consider. Besides, the template should also be mobile friendly as at least half of your traffic is bound to come from the mobile platform. Check the mobile layout of the template as well.
Pay Attention to the Home Page Header
The home page is the most crucial part of your site. Therefore it’s worth paying extra attention to the home page of the template. Consider the design elements and features of the home page. Most Wix templates are designed with a home page header that consists of static images, slideshow, videos. Pick the right header design as it’s the first thing that visitors notice on your website and strike the right connection with your users.
Do you need a landing page for your business while constructing a website? Wix also provides a Coming Soon Page for startups or companies to get started with.
Wix ADI – Option to Customize Page Design
In 2016, Wix launched an innovative website builder called ADI or Artificial Design Intelligence, which helps tailor websites by learning about your business needs. Subsequently, ADI can create high-quality templates that are personalized to your specific requirements. If choosing a template from the options is overwhelming, check out ADI for customized design possibilities.
It’s likely that you will find the right design template from the several choices of Wix templates that serves your business purpose. However, you also can create a website from scratch with the support of expert web designer agencies. It all depends on your needs and the time or budget you are willing to devote to the process.