Already the new year is in full swing, with many innovations hitting the market and various industries entering partnerships. The online casino industry is also continuing its impressive run from 2021, with research now predicting that the global online gambling market will reach a value of over $90 billion next year.
However, to see this kind of growth in 2022, the online casino industry will have to make changes. By changes, we mean more innovation. That is because, as suggested by this business advice article, just because a business is doing well doesn’t mean it will see future successes. Fortunately, we’re already seeing glimpses of what this innovation might entail.
Quick Casinos
We’re seeing more quick casinos in the industry, but there’s still room for growth. A quick casino is an online casino that does not require registration, which saves players time, allowing them to get straight to playing games like poker and blackjack. Quick casinos are becoming a popular trend across the world, but especially in the United Kingdom and Finland. For instance, according to Kasinonetti,com, a Finish casino review site, players in Finland only need their bank ID to play. This ease of using a casino that doesn’t require registration provides Finns with a fast and smooth experience that other casino operators will want to replicate.
Convenience is one reason the online casino industry has seen success. Being able to play from your home while still interacting with real people via live games has turned the industry into one of the biggest players in entertainment. Convenience is also why we’re going to see more quick casinos open in 2022. Many registration processes take too long to fill out, which causes players to leave and bounce rates to go up.
More Celebrity Partnerships
Even if we don’t like to admit it, we’re all drawn to the things that celebrities wear, say, eat, and the things they’re associated with. This reality is why celebrity marketing has been a driver in the retail and food and beverage industries for the past decade. This tactic has also proved beneficial in the online casino industry, as demonstrated by high-profile figures like Ozzy Osbourne becoming the face of Metal Casino, an online casino dedicated to heavy metal, and Jamie Foxx joining BetMGM for a recent marketing campaign.
There is still room for celebrity partnerships to grow in this industry. However, as online gambling becomes more globally accepted, casino operators will have more options for brand ambassadors. For example, MMA is growing in popularity by sports bettors. Several celebrities are fans of this sport, which means casino operators would benefit from associating themselves with them.It’s showtime @BetMGM, The King Of Sportsbooks. The GOAT vrs. The Kid. Who are you taking in the Big Game? #Ad pic.twitter.com/W2gB9GOJcG
— Jamie Foxx (@iamjamiefoxx) February 8, 2021
NFTs As Prizes
Lastly, we suspect we will see more online casino operators incorporating non-fungible tokens (NFTs) into their platforms this year. The NFT landscape is expanding in every direction, from sports to fashion, and it is one of the most mainstream technologies circulating the market right now. The online casino industry can benefit from this popularity, and we’ve already seen one casino operator, Evolution Gaming, add NFTs as prizes for its slot games.
Other innovations will come out of the online casino industry this year. However, if it wants to finish what it started in 2021, we suspect we will see more celebrity partnerships, quick casinos, and NFTs as prizes in 2022.
