Exhibition stands can be awe-worthy displays if planned correctly. After all, they’re designed to grab attention from afar, capture the imagination of the audience and help realise the vision of brands to increase brand awareness.
Here are 5 amazing display ideas and what you can learn from them:
1. Use of space
When planning your exhibition stand, the first thing you need to think about is the space you have available to you. It may sound a bit like Feng Shui, but it really does matter where you place each item.
It can make the difference between an exhibition stand that works to help convert visitors to leads to one that turns people away.
It’s all about understanding what you want people to do when they’re on your stand – whether that’s having a space dedicated to lead taking, to providing space for visitors to step onto your stand rather than in the aisles. It can all help to provide an enjoyable experience.
2. Hidden meeting area
There are some beautiful examples of stands that use meeting areas for great effect showing that exhibiting isn’t just about generating leads and sales. It can also be about nurturing existing clients. With your top clients visiting events and exhibitions, it can be a great opportunity to reaffirm these relationships.
If you don’t have space on your stand, think about booking meetings in quieter areas, or perhaps with a coffee.
3. Throwing some shapes
Architecture plays a major role in stand spaces. From the graphics you use to the supporting lights and displays, everything can help to reinforce your brand and set the tone for your stand. Larger exhibition stands can use this to great effect with the larger architecture using sharp lines or curved shapes.
Smaller stands can also use architecture by choosing a different background on their pop up banner stand, or choose a trendy fabric display that comes in a variety of curved shapes.
4. Hanging architecture
It can be tempting to just think of your stand in terms of the displays that sit on the ground, but some venues will also allow you to hang items from the ceiling. This can allow you to be seen from even further away to reinforce your brand.
5. Less is more
The most important message that can be learnt from amazing stands is that less is more. Focusing on one key message that you’d like people to walk away with about your business helps to focus your attention when designing your stand.
Even if your business is known for doing many things, telling people about one thing can help. Whether that’s a new product, or something a bit different is up to you.
Of course, you can always have iPads at the ready to talk about the other aspects of your business to show them your website or full portfolio.
