While having a top website is essential for any organization, some would say that a top website is even more critical for a nonprofit because it’s a cost-effective tool that inspires action and draws support.
In fact, alongside the best nonprofit client database software, social media management tools, donation suites, and a solid collaboration platform, a well-designed website is indispensable. Let’s look at some signs of a good website for your nonprofit:
Your website must have an excellent interface that’s attractive, modern, and user-friendly. A website with these characteristics makes your organization seem more professional. And a user-friendly website that’s straightforward to navigate will also help spread your mission statement.
Nonprofit websites must be well-organized and have a purpose. You should know precisely what you want to achieve with your website and stick to that theme. The information you offer must be relevant.
The average user in the information age expects websites to load quickly, including nonprofit websites. Most people will leave a website if pages take more than three seconds to load. Work with your web designer if your pages are sluggish.
Search Engine Optimized
Even if your nonprofit website is cutting edge, you still need people to visit. One of the best ways to do this is via ethical search engine optimization (SEO). There are several tips and tricks on the Internet that can help you drive search engine traffic to your platform. Alternatively, you can hire an SEO team.
We’ve already mentioned that the website must offer the right content for your nonprofit audience. In addition, the content should be engaging. You can add value to your website with an excellent blogs section that educates your readers and boosts your numbers.
Your website should be targeted to attract the right audience. High traffic from people unlikely to engage with your mission isn’t beneficial.
Call to Action
Even if your website is SEO optimized, engaging, fast, and has an excellent interface, your high traffic numbers will not be as effective without a call to action. Whether you want visitors to donate, volunteer for events, host a virtual fundraiser, sign up for a newsletter, or share your mission statement, you need to have cleverly woven calls to action. Your call to action must also strike the right balance — it can’t be heavy-handed, nor can it be overly subtle.
Visitors to your website should feel confident about their security and privacy. At the very least, your website must have an SSL certificate. You can also partner with a secure payment partner to manage donations and sales. In addition, any forms should be simple for visitors to use.
Web Analytics Optimized
Your page should have robust web analytics tools for you to understand visitor behavior. You can use this information to enhance your platform and invest in procedures that drive your crucial performance indicators higher.
These are nine signs of a good nonprofit website. While your page doesn’t have to be the fanciest, it must tick all the right boxes to be effective for your nonprofit.