By 2025, almost three-quarters of people will use their mobile phones alone to access the Internet.
As someone in the tech business, that’s good news for you. Whether you have the next hot smartphone or an app that’s going viral, the more people use their phones, the better.
The question is, is your website ready for this shift? If you haven’t adopted a mobile-friendly website yet, it’s high time to think about making the switch.
Not convinced you need a mobile-friendly website yet? These ten reasons show you how one can help market tech businesses.
1. Deliver a Better User Experience
A mobile-friendly website delivers a better experience for visitors to your site. If your site is only configured for a desktop browser, anyone who visits on mobile is likely going to be frustrated.
Loading times are a great example. Mobile sites tend to be much lighter and smaller, which gives them a fast loading time. Users want sites to load in mere seconds, or they’ll navigate away.
The screen differences between mobile and desktop can also present challenges. If your website doesn’t resize to the screen, users may not be able to navigate. They might even have difficulty reading your website.
A poor user experience gives people a bad impression not just of your website but of your company too. If your website doesn’t look good on their smartphone, they might assume you don’t have much expertise in tech.
That’s a disadvantage for a tech company. A website designed for mobile will give your visitors confidence in you and your products. That makes them much more likely to tell their friends about your products.
2. Take Advantage of Better SEO
Your mobile marketing strategy should also include search engine optimization. The last few years have seen the rise of “near me” searches. More businesses are investing in local search as a result.
Why the sudden swing to this kind of searching? The answer is more people using their mobile phones to search. As more people switch to a mobile world, this trend is only going to increase.
A mobile-friendly website helps your SEO. Lighter designs and optimized images help mobile sites load faster. Google gives points to sites that load in two seconds or less, which boosts their SEO.
Google even indexes sites mobile-first now. If you want to keep pushing your website to the top of the search rankings, then you need a mobile-friendly site.
3. Define Your Brand Identity
Another advantage of a mobile website is a chance to define your brand identity. Mobile website design is flexible, allowing the site to change based on the user’s device. Simple designs with lots of white space stand out and look good, even on small screens.
Your logo and your wordmark should look good at any size. You may also want to include a particular color scheme as well. Other factors, like typefaces and images, can add to the look and feel of your website.
This creates a more holistic image of the brand for your visitors. They’ll see this on the screen of their phones. When they’re out in the real world, they’ll be better able to pick out your products and your other marketing efforts.
4. Get Mass and Niche Communication at Once
Mobile marketing is an excellent tool because it brings together both mass and niche communication.
Your website is a form of mass communication. Anyone can visit it, which makes it a tool for reaching a broad audience.
It can also be a niche communication tool. Websites today can adapt to user preferences. Over time, the website tailors content and offerings to the specific user.
This is easy to do with a mobile website, since you can save user preferences and cookies. If you sell your products on your website, this can make it easier for people to buy their favorites again or discover new ones.
You may even be able to take advantage of push notifications, if the user will let you. You can then communicate with them when a new product is added or there’s a new video they might want to watch.
5. Market Tech Businesses by Supercharging Engagement
The ability to tailor websites is another way mobile-friendly delivers better user experiences. It also tends to increase engagement with your website.
Mobile-friendly websites tend to have higher dwell times. That means people visit the site and stay there longer. If your website adapts to their preferences, showing them content or products they’re interested in, they’ll spend even longer on the site.
Adding push notifications can be another way of increasing engagement. People may also share posts and pages via their social accounts. This is another way engagement increases.
More engaged visitors are more likely to come back again. They’re also more likely to turn into customers.
6. Connect with Your Other Marketing Efforts
A mobile-friendly website should be the cornerstone of any digital marketing strategy. Every other marketing effort you undertake will feedback into the website.
If you’re trying to do content marketing, you’ll be posting blogs. Where are you posting them? You’ll choose to put them on your website, even if you share them elsewhere too.
What about your SEO? Most SEO efforts focus on your website. A website built for mobile, as discussed, gives your SEO a boost.
By contrast, you can’t do SEO without a website.
Even your social media feeds back to your website. Your ad campaigns might push people to visit or shop on the website. You might share new blog posts or vlogs to your social accounts too.
Engaging with potential customers on social is also easier when you can direct them to your website. You may have FAQs or tutorials there that can help them troubleshoot their problems.
A website designed for mobile even connects with more traditional advertising. Someone who hears a radio spot or sees a billboard may decide to pull out their phone and look you up via Google search. Your site needs to be ready for these mobile visitors.
7. Capture Viral Potential
How else can a mobile-friendly website help you market your tech business? It allows you to capture viral potential with ease.
When your site is ready for your mobile visitors, it makes content easier to share. When some of your content begins to take off, you can direct people back to your website.
If the website isn’t ready for an influx of mobile visitors, a viral video or blog post could cause problems. If the site crashes or provides a poor experience, you could be losing out on sales, brand recognition, and more.
If you’re creating ad campaigns that you want to go viral, make sure you have the website to back them up.
8. Show Off How Your Products Work
One of the best ways to go about marketing products online is to show people how it works. For a tech company, this is particularly important. People may not understand what your product does or the benefits of it.
A video demonstration could help them discover what your app does. It might also help them troubleshoot.
If you’re marketing a new device or electronics, then you may want to show off its capabilities. A phone manufacturer, for example, might want to show how fast its website loads on its own devices.
You can also demonstrate how your products are made. Talk about the specifications of your products or these great reasons for choosing to work with a particular partner. You can then emphasize quality by showing off how well your new device works.
9. Get a Leg up on the Competition
Another advantage of a website designed for mobile is that it gives you a leg up on your competition. Many of your competitors may also be considering making a move to mobile. Just like you, though, they haven’t decided to take the plunge.
By adopting a mobile-friendly website now, you can get ahead of the game. Even when your competitors do adopt mobile, you already have the expertise to deliver better user experiences.
10. Capture Data for Better Insights
Finally, a website designed for mobile can help you by providing you with more data. The information you collect via the website will tell you all about your customers. You’ll learn who they are, which devices they’re using, and even where they’re visiting from.
As more people are buying with mobile devices, you’ll get more insight into what they’re purchasing. You’ll also learn about what entices them to buy. In turn, you can use this data to fuel your marketing efforts and reel in even more customers.
Getting the Growth You Need
Adopting a mobile-friendly website is one of the smartest moves you can make if you want to market tech businesses. Setting one up can help you drive your marketing strategy forward, while also connecting with new customers.
Looking for more tech tips to help grow your business? We have plenty of advice. Check out the archives and discover how technology can drive your business forward.