Over the past few months, the importance and ease of remote work has come into focus. People around the world are spending vastly more time online, whether for work or leisure. Businesses have had to adapt, making it easier for both clients and staff to access their services and products online.
If you have decided to start a website for your business, there is no better time. There is a surplus of online traffic that you can wield to your advantage. That is, as long as you know how to make your business website successful.
There are a number of factors that go into a successful business website. Include the following to ensure visitors flock to your page.
Some of the biggest companies in the world have massive websites with endless subpages. They have everything a client could possibly need from them. Unfortunately, finding what you need is generally really difficult on these websites.
The reality is that people much prefer simple websites. It should be easy for visitors to navigate to where they need to be. The most important information – who you are and what you do – should be upfront. Everything else should be contained in a basic menu or simply available if you scroll down.
Naturally, you want to provide as much value to your potential clients as possible, but they will not forego that value if they have to spend time looking for it.
Inbound marketing is the most effective way of getting people on board with your brand. Inbound marketing refers to visitors who land on your site organically. In other words, you did not email them or target them directly. They searched for something and found it on your website.
One of the foremost tools of inbound marketing is a blog. Blog posts on topics related to your industry will bring in visitors who are likely to be looking for a product or service like yours.
The key with an inbound blog is to write posts that provide real value. If you are bringing people in with a good SEO strategy, but the information you provide is weak, they will go looking elsewhere and will think poorly of your business.
Domain name and logo
Most of the time these days, we don’t actively enter a domain name into the URL bar. Either we search for what we want and click on a result, click on a link in another website or social media page, or let the bar autofill when revisiting a website we have browsed before. Despite this, a good domain name is still incredibly important.
The reason is no longer solely for ease of access, but for what it says about your business. If your domain name sounds unprofessional, or is clearly a free option provided by a website creator, visitors are going to rethink trusting you with their money.
A relevant logo is as important. The best websites have easily recognizable logos. A logo is integral to your branding experience. It will appear when people enter your URL, when they find you online, and will give them an indication that you have put money and time into your branding.
Creating a business website is crucial. However, you need to ensure you include all the factors necessary to make it a success.
If you’re a business owner in need of legal advice, here are some resources you might find helpful: