The modern world of marketing is very different to what it was just a few decades ago. As recently as twenty years ago, most companies weren’t using the internet to reach a worldwide audience because they either didn’t know it existed or simply weren’t aware of its potential power. Indeed, even the smallest of companies can market and sell their products or services to an international market, and that has resulted in the world of business being more competitive than ever.
Of course, the traditional methods of marketing are still being utilised on a large scale. TV and radio advertising campaigns are still effective in reaching targeted demographics, and industry-specific exhibitions are still a great way to market products to a niche market. But whatever type of marketing methods a business wishes to utilise, they still need to make sure that they can impress clients on a one-to-one basis when it comes to sealing the deal.
In order words, business cards are just as important now as they’ve ever been, and that’s why both businesses and self-employed individuals need to put a lot of thought into what kind of image their business card conveys. Luckily, business cards printing in Perth is inexpensive and accessible to all businesses no matter how big or small they may be.
Greenlea Print is one such company that offers amazing business cards at competitive prices, and it’s a company that will be happy to assist businesses with the design of the cards in order to make sure they have a huge impact.
Another option instead of going with a traditional design company is to utilize crowdsourced design services. 99Designs offers business card design in a contest format. You specify your needs and various designers around the world compete for your business. After receiving dozens of mockups, you choose the design you like best and more forward with that specific designer.
However, most businesses might want to have an idea of what kind of information they’d like printing on their business cards before the design process begins. This article will offer some invaluable tips to help companies ensure their business cards convey an image of success.
Top Tips for Business Cards
Those who want to make sure their business cards will win new customers should take the following tips on board:
- One email address is enough – There’s no need to confuse clients by featuring three different email addresses on the business card.
- The design shouldn’t be too busy – While business cards need to draw attention, they don’t want to look gimmicky or distract clients from the vital contact details.
- Don’t list too many titles – Those who have a PHD may want to make that clear on the card, but there’s no need to list every honour they’ve ever received because that could alienate the client.
- Make sure the phone number is clear – While email may be a popular form of communication, enticing a client to make a phone call is a better way to make them see that a company is approachable and professional.
It’s very likely that business cards will continue to play a major role in winning clients for years to come. Those who want their cards to help them win new business should only trust the best providers as to ensure their cards make a huge impact.
Photo: FrankLeLeon
