The online gambling industry is growing rapidly in all directions. New and new games with exciting stories and a beautiful picture are constantly coming out, as are the winnings that game portals offer for their users are growing in numbers. The system of incentive bonuses is introduced, allowing to keep the players’ attention to the product in a highly competitive sphere.
Modern technologies have touched the online gambling gaming business, breathing new life into it. Many large resources began to invest in the qualitative improvement of their sites. Interfaces are improving, adaptation to mobile devices is taking place, the protection of personal data is being strengthened, and several other improvements are introduced to make the gameplay more comfortable for users.
In this article, we highlighted the most significant technological trends that are actively introduced by the owners of online gambling portals.
Adaptation of mobile phones
According to IGIR research, most virtual casino players have played from mobile devices. As of 2019, this figure was 62% of all online players. According to forecasts by the reputable statistic resource Statista, in 2021 the number of mobile phone users will increase to 4.5 billion people.
Most companies optimize sites for mobile devices and the gambling market is no exception. In addition to active optimization, players using smartphones are attracted to online casinos using special bonus systems and free spins, which are available only for the mobile version. You can learn more about the bonuses on the Bgaoc site.
Blockchain and cryptocurrencies in gambling
Analysts predict an increase in the number of gambling projects that attract investments with ICOs in the coming year. The opportunity to get investments allowed small startups that deserve attention to enter the world market and compete with large gambling operators.
Such projects are also popular among players since when buying tokens on a gaming platform, players get additional benefits. For example, they can use cryptocurrency to place bets inside the game or send them to the game store. Users can also sell their assets if the cryptocurrency is growing in price, and receive direct benefits from this.
Online casinos require the highest possible protection since on such platforms people play for real money. The protection of personal data plays an important role, as this is the direct trust of users. Security features are constantly being improved, and companies are carefully monitoring and stopping malware activity.
Virtual and Augmented Reality
VR-technology is the undoubted trend of 2020, which is actively penetrating all spheres of life. The first news about the introduction of such technology in online casinos appeared back in 2016 from the developers of the PokerStars platform, which announced a video with the gameplay of virtual reality casinos. The game is developed for the Oculus Rift and HTC Vive.
Popularizing VR in the field of gambling allows people to more immerse themselves in the gameplay, and make it more realistic. For example, when using VR-technologies, players will be able to evaluate opponents, understand who is bluffing. This will significantly increase interest in the gameplay. The developers of Microgaming and Novomatic are working on the games for PokerStars.
Also, augmented reality technologies for online casinos are being actively developed. A striking example of such a service is the AR ecosystem from the developers of MagicLeap. The team is working on creating tools and software that allow you to create the maximum possible effect of the presence of the user at the gaming table.
Each online casino is trying to stand out from its competitors by developing unique design and assortment of slots. One of the new trends is the introduction of multilingual platforms, which allows you to enter the international arena and increase the number of active users.
Using AI-technologies in the field of gambling allows you to create separate offers for each player online. Thanks to artificial intelligence, activity tracking can be carried out, identification (including voice recognition) is simplified, and complete statistics and behavior patterns of each of the players on the site are also formed.
After analyzing the data obtained using artificial intelligence, owners of gambling platforms can generate bonuses, promotions, and offers for certain categories of players, depending on their actions on the site. This allows keeping existing players in the system, increasing activity.
Directions of development in 2020
According to PwC forecasts, Africa will show the high speed of online casino development in 2020. South America’s gambling revenue is estimated to reach $ 1,200,000,000.
Growth is also planned in the Asian region, so from June 2020, a special oversight body will work in Japan, which will help accelerate the process of resolving issues of legal licenses, as well as carry out official tax fees in the field of online gambling.
The increase in growth has been rapid: the international ICE conference in London gathered 30,213 people in 2018 and 34,538 participants in 2019. According to preliminary estimates, in 2020, about 40,000 people will attend this conference.