No, email hasn’t died. We know it’s very much alive and vibrant part of our lives since you can’t have a social media account or signup for anything on the internet without one. That’s why email marketing is important.
Did you know that at least 84% of Americans are online?
According to a study done by Campaign Monitor, 64% of responders said that email was their second most used channel of communication. Let’s talk about what email marketing is and why you should be using it as part of your digital marketing strategy.
What Is Email Marketing?
Email marketing has been around for a long time; in fact, the first marketing email was sent in 1978 by Ray Tomlinson and led to $13 million in sales.
Since then, email marketing has become one of the best-used channels for marketing and with good reason. Since people open their email on a variety of devices, well-designed marketing emails are leading to better conversions than most other forms of marketing.
Do you know why this is?
- Email feels more personal to most people
- You reach most potential customers in real-time
- It keeps you in touch with your readers
- It is the easiest form of marketing when you look at performance and results
- It is economical
- You can direct emails for different audiences in individual campaigns depending on their relationship with you
What Is an Email Marketing Strategy?
While we’ve said that email marketing is one of the best channels, the truth is it can only be one if you have an effective strategy. You may be thinking, what is that? An email marketing strategy should be a part of your overall marketing plan.
An excellent strategy will help you market your products and service to an interested audience. More than this, an effective strategy considers who your audience is and how you can help them achieve their goals.
Why Email Marketing Is Important
Consider that more than half of the world’s population uses email and that it is forecasted that number will increase to 4.3 billion by 2023. Nearly 50% of people open emails on their mobile devices and 62% read email campaigns on their cell phone or another mobile device.
Where to Begin Your Email Marketing
There are many email service providers out there, depending on your budget you can choose one that charges a fee or start with the one that offers a free option to start with and upgrade as you grow your list.
An excellent one to try is Mailchimp. They offer tons of free resources to get you started.
Once you’ve signed up, head over to your Audience dashboard, and create your first form, the form will go on your website and collect your visitor’s emails. Another great feature is autopilot MailChimp integration, so be sure to check it out.
What’s Next in Email Marketing?
Now that you’ve found why email marketing is important, it’s time to put your plan into action. Choose a provider, set up your form, and get going. Communication is the key to everything.
If this post has been helpful, keep coming back to read more excellent tips.