Whereas broadband providers aim to bridge the gap between the home and the high-speed Internet backbone, EdgeStream’s turf is the open field that connects broadband users to the content they want to consume. The company plans to make its technology public on Wednesday, when it hopes to prove that it can guarantee streaming throughput at rates that exceed 1mbps–up to twice the speeds normally achieved on most high-speed connections.
“We are able to harness more bandwidth than is usually available over the public Internet,” said Rajeev Sehgal, EdgeStream’s vice president of business development. “We use client-controlled continuous route optimization to find the best routes that can carry the needed bandwidth to the client.”
The routing is dynamic and changes throughout the session. The “result is that the client receives the needed bandwidth continuously during the session, assuring a stable and smooth near-DVD quality experience,” Sehgal said.
The company’s solution faces some hurdles. It requires consumers to download and install a client plug-in, for example, which could slow adoption. And its product comes amid a sharp downturn in the streaming media market, where delivery costs and content licensing problems have taken their toll.
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