In the modern professional world, your image speaks volumes. What you wear, what you eat and what you buy add up to a composite of who you are. And this includes your smartphone. Particularly in the business world, your smartphone can speak volumes about your personality to your employers and co-workers. So, what does your smartphone say about you? Demographic research on three of the most popular mobile phone choices among young people suggests that it could say quite a bit.
A Samsung-ian prefers cotton tees to collared shirts, reports an info-graphic from Exponential Advertising Intelligence published by BetaNews. If you own an Android phone, you likely drive a Toyota Prius and possibly own a radio-controlled car. You definitely own an Xbox because SG users take their gaming seriously. They also tend to be fans of comic book movies and can’t get enough classic rock. It’s possible that you’re rocking out to Journey right now.
As an insatiable consumer of media, SG enthusiasts can be found on Reddit threads and have been known to spend more than 40 hours a week online, notes Inside BlackBerry’s Business Blog.
BlackBerry fans are die-hard creatures of habit. More men choose BlackBerries, and they tend to be older with a higher than average income. BlackBerrians are often in good shape and enjoy cycling and hiking.
If you own a BlackBerry, you want others to take you seriously. You are known to rack up substantial Internet hours, around 36 hours a week, and frequent social media sites like Facebook and Twitter. As an avid reader, you prefer The Economist and Financial Times to satisfy your interests in politics, business and finance.
Of course, we are all multi-faceted human beings with many different tastes and personalities. Although our smartphones do not define us entirely, our choices may suggest personality traits to those around us. Your mobile device doesn’t form a comprehensive composite of you as an individual, but if the smartphone fits, use it.
iPhones are the most popular smartphone on the market, with a 42.7 percent share, according to Nielsen. This shows that iPhone users like to play it safe and also like to keep up with the most current trends in technology. Apple aficionados also are fond of bottled water, prefer crime films over zombie rampages and more than likely own or plan to own a BMW and a hot tub, claims BetaNews. If you are an iPhone user, chances are you can be found scrolling through your digital issue of MacWorld on your iPad in your free time.
iPhone users often feel a certain degree of pressure to keep up with the most recent Apple apps and products. Most likely, as an iPhoner, you were waiting in line for the iPhone 6 and already pre-ordered the Apple Watch. Less formal research on smartphone owners indicates that your musical tastes lean toward cool but safe choices, such as Radiohead and Muse, and your movie preferences run in the same category with directors such as Sofia Coppola and Wes Anderson.