Let’s face it, advanced technology isn’t the most accessible subject in the world. Indeed, while many people are happy to accept new tech and gadgets after a period of time, the average consumer will have more difficulty grasping the value of truly cutting-edge technology. Fortunately, tech startups can use their company’s blog to elucidate their products and services. With that in mind, today we’re going to focus on four blog-writing tips designed just for tech-based businesses:
Don’t ever assume that your audience understands everything about your product or industry when you write a blog. Yes, many of your readers will have at least a cursory understanding of what you do if they find their way to your site. However, failing to define key terms or write out acronyms can turn off or confuse interested leads. Don’t lose customers because of a failure to demonstrate the value of your work. Instead, keep your blog grounded and easy-to read.
Link and Backlink
One great way to kill two birds with one stone is to include pertinent links to other blogs or pages on your site. If you reference an earlier work in a new blog post, make sure to link to it. Don’t waste your copywriter’s productivity by missing out on linking opportunities. Not only will linking and backlinking increase reader engagement, but it will also strengthen your website’s authority on a given subject.
Add Images and Videos
In brief, utilize pictures, photos, images, figures, and videos as often as possible. In the tech industry, seeing is believing. It’s much more effective to show someone how a new software or appliance works than to merely describe it in text. Plus, videos and images will improve the way your website looks and functions as a marketing tool.
Bring in Experts
Finding the right guest contributor can provide a massive lift for your tech blog. A respected voice in your industry, or a well-known figure can lend credence to your operation, and offer vital insight that your readers will value. Just make sure to communicate and coordinate with your guest writer thoroughly. The last thing you want to do is promise a piece that either arrives late –– or doesn’t come at all.
Whether you’ve just developed a new type of cell culture dish, or a software that tracks sales conversion rates, it’s important to ensure that your readers recognize the value of your product. Don’t be afraid to repeat yourself or include demonstrations within your post. Unlike other blogs, tech-based articles need to focus on educating leads as much as selling them on an idea. Keep that in mind next time you create a post, and you’ll likely see an uptick in your web traffic as a result.