Did you know that a business loses up to 1% of its revenue for every second a page takes to load? Or that most users won’t return to a website that fails to load quickly? Page speed is critical to the success of your website, especially if you are trying to increase its revenue.
The problem is, web design and development has many complexities. If something isn’t working as it should be, your website load time could be taking a hit. Its always wise to hire web designers with experience in page speed.
Here are 5 ways to speed up your website to tell you more.
Use A CDN
The internet is used globally, but the trouble is that sending a website based in the UK to Australia can take forever. A popular solution is what’s known as a CDN (content delivery network). This essentially takes your website and distributes it in servers located all over the globe, reducing the load time for international users. Cloudflare is one of the most popular CDN providers, but there are plenty of others to choose from too.
We tend to think of pop-ups as annoying advertisements that are caused by spam. However, in recent times pop-ups have become a regular feature in web design for promotional purposes. They normally say things such as, ‘save 10% when you sign up to our newsletter!’. But what you have to remember is that any such pop-ups also have to be loaded on top of the rest of your website content, meaning they can slow your page speed down.
Leverage Browser Caching
Whenever we visit a website our browsers store information about that site, so that it doesn’t have to reload it from scratch. This saves time for the user and your server’s bandwidth. Enabling browser caching requires you to edit your HTTP headers to set expiry times for particular file types. For example, while your logo isn’t going to change from day to day, your page layout might. While you may require a web developer to help you figure out your cache, it’s imperative to ensure a fast load time for your users.
If your website uses lots of visual content such as images and videos, these could also be slowing your page down. There’s no need to remove all of your images, but at the very least you should consider optimizing them. For example, some WordPress websites will instruct you that the image file is too large to use in your blog. It gives you this warning because using large image sizes would slow down the site. You can easily edit images to reduce their pixel size or definition. The key is to strike the balance between great looking content that also doesn’t slow your page down either.
To Sum Up
Subjecting your website to regular speed assessments is one of the best ways to tell if it’s loading as quickly as it should be. A qualified website designer or developer is best placed to give you individual advice on the cause of your slow website. However, the above should certainly point you in the right direction so that you can speed up your website and keep your users happy in the process.