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4 Important Web Design Tips from a Senior Designer

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There are many factors that go into having a successful website. A huge part of that is the design. But, deciding what to prioritize can be tricky, especially if you are just diving into the world of web development. To help you out, here are five important tips to keep in mind while building your next website. 

  1. Always Have A Clear Vision

Keeping a clear vision in your head for your website will keep you organized, motivated and productive. On the first of every month, write down how any goals, changes, improvements or upgrades you have in mind for your site. You could set a goal for the number of readers you want to have in the month of June, or perhaps in the month of August you will want to take all new website photos and improve your SEO score. And then in September, you’ll start using a wordpress page builder plugin to help the entire team get involved in the design process.

You should never stop improving your site. Keep it fresh with new ideas and don’t be afraid to get super creative when it comes to content and media. When building your site, it is good to frequently ask yourself the following questions:

  • Why would someone want to visit my site?
  • Who is my audience and what do they enjoy the most?
  • What emotions do I want my website visitors to feel?
  • What is the next step I can take?
  1. Prioritize Your Spending

This is something that is important for all potential website owners to take note of. Designing a website can be super pricey. Do plenty of research to figure out the best way to build your site. If you need a super complex website, maybe you should consider hiring a marketing agency to help you out.

If you are starting a blog or have a start-up business – maybe you should go with a cheap wordpress site until your blog or business grows. Try to avoid spending thousands of dollars and maybe opt for the DIY website build to save some money! If anything, you should splurge on a good photographer for your site. Good product photos, and captivating visual media are what determines the overall quality of your website.

You should also spend a decent amount of money to ensure good security for your website. The last thing you want to deal with as a website owner is getting infected by malware and attacked by hackers. Do yourself a favor and just get yourself proper security to avoid future headaches!

  1. Include Social Sharing Buttons

Take advantage of all the wonderful social sharing buttons available on the market. Include them on your footer so they can be seen on every page. You can add them to blog posts, photos, newsletters and more. These sharing buttons make it easier for your visitors to support you on other media outlets, and easily share your content with the click of a button.

Social sharing is one of the major ways to generate traffic on your website. If people like what they see, they’ll share it with their friends! So, you want to make it as easy as possible for them to share it. You can customize social sharing buttons to fit the theme of your website and they will blend in beautifully with your content!

  1. Pay Attention To SEO

Be sure you have tags, meta descriptions, focus keywords and properly formatted titles on all of the pages and posts on your website! This will keep your SEO score high, which will significantly help you increase your organic traffic flow, which will hopefully attract new visitors to your site on a consistent basis. Downloading the Yoast SEO tool on WordPress will provide you with all the tools necessary to keep up your SEO score so you can actually get found on Google.

Yoast SEO is super beneficial to have while designing your site, because it will analyze your web pages as you go and tell you exactly what needs to be done to improve the SEO score of that particular page. This is something that web developers avoid doing too often during the web design process, and then they are forced to go back and do it all at once (which is never fun).

  1. Keep It Simple and Clean

Do your best to keep your website looking clean and professional! Remove unnecessary content, photos and ads. Too much content can very much be a problem. You want to include plenty of whitespace, and create a spacious atmosphere for your web visitors to browse and read. If the website is super crowded with content and ads, it will make it hard for readers to actually read your content. Use fonts and photos that aren’t in your face, and do your best to avoid adding too many pages to your website!

Most importantly, don’t forget to let your creativity shine through! Make your website unique and stand out amongst the rest. Websites are also the opportunity to tell a story. Find a unique way to tell yours. The options are truly endless when it comes to web design these days. If you practice these simple techniques, you will have all the tools you need to create and maintain a successful website.

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