Was this year one of your resolutions to step up your customer base? Here are some tried-and-tested tips that will help you attract more clients.
Offer new customers discounts and promotions
Today, customers still search for value and offers. Lure them into your company by providing exclusive discounts, or have offers for the first three orders, such as purchasing 2-get-1-for half price or free gift wrapping. Judy, senior manager at TrumpLearning which provides online digital marketing courses says, These bargains may attract new customers who have been considering doing business with you but need an incentive to change their shopping habits actually. And watch what they buy and what deals they have redeemed so that you can target them better with potential marketing messages that will improve their loyalty.
Ask for referrals
Once you have obtained the loyalty of a customer, put that to work for you by asking them for referrals. One of the best sources of new customers is present customers. But you can’t be passive and wait for them to bring your business to your colleagues, friends and family. Then, take control and build a systemized strategy to consistently ask the satisfied customers for referrals. Incorporate referral producing practises into the sales process. Jolly an accounting homework help writer says,Write follow-up emails to ensure consumers are pleased with their transactions, and then follow up with another email requesting referrals. Consider offering incentives if that is warranted by the sale price. As an example this approach works for real estate agents.
Recontact old customers
Go back to the contact list and market of your lapsed clients to former customers who have not done business with you for some time. Build a regular schedule, say annually, to do this, and pick clients you haven’t seen in six months. Reach them with a “We miss you” message via email, direct mail, text, or phone, offering some type of deal or promotion if they return.
There’s no better way to raise awareness about the brand than to meet new people, tell them who you are and what you do. Join your local Chamber, your business association, and networking organisations. Attend events at Meetup. Kelly who offers do my paper services says, If you own a local business, a good networking opportunity may even be to go to PTA meetings. Networking approach with a “How can I help you out?” Attitude, instead of thinking, “What’s in it for me?”
Update your website
Online search is the primary way to find new businesses for consumers and B2B buyers alike. That means you have to do the heavy lifting on your website so customers can find you. Study your strategies and methods for search engine optimization and search engine optimisation, including ensuring the platform is mobile-friendly.
Even the architecture of your site does make a difference. Too many graphics will slow the load speed of your web, which is a turnoff for customers. If you do not have the in-house expertise, hire a website design firm and/or SEO expert to assist as pointed out by one user on his whitesmoke review.
Partner with complementary businesses
Lucky, an expert from whom students approach paper writing service says ,Teaming up with companies with a similar customer base, but not directly competitive, and then strategizing how to market to each other’s customers to drive new business is a smart way to attract new customers while not spending a fortune. For example, if you sell baby products it would be a great partner to work with a business that sells maternity clothes.
Promote your expertise
You can generate interest, and even create buzz by showcasing your industry expertise, attracting new customers and getting more business from your existing customer base. Volunteering to talk on industry panels, offering a webinar or lecture, speaking at industry events or to groups belonging to your target customers, or hosting training sessions are just a few ways you can make a good impression on potential new buyers and customers. This technique works particularly well for owners of B2B companies,as remarked by John, an expert providing cdr report writing.
Take advantage of online ratings and review sites
Consumers in both the B2B and B2C worlds frequently turn to online reviews and review sites before doing business with a company they don’t know about. So make sure that you monitor those sites and answer any complaints you may have. Make the most of the positive reviews by linking your website to them. In your shop, workplace, restaurant or other location, post signs inviting customers to add their perspectives. Social evidence is strong, and if you see people praising it, new customers are more likely to give your business a try.
Participate in community events
Surveys show that most people like to support independent and local businesses. Nick, who offers services like do my programming homework says, Raise your profile by participation in charity events and groups in your neighbourhood. Sponsor a local fun run, organise a holiday “toys for children” drive, or provide equipment to a Little League team in your town. All of this boosts your profile helping to attract new customers.
Bring a friend
This proposal resembles referrals which involve customer participation. Offer2-for-1, “buy one, get one free” or “bring a friend” deals to get your loyal clients to introduce your business to their friends and colleagues. For example, to attract more customers, a restaurant could offer a “buy one entrée, get a second free” special.
Consumers are looking for products and services which embrace authenticity in an environment rife with gimmicks and teasers. The best way that we can attract new customers is by listening to our loyal ones. They’ll guide your product’s evolution in meeting market demands. It is easy, but time-consuming.
Formulate a quarterly strategy
Once you have all the resources in place, it’s time for you to create a quarterly strategy to attract new customers. It will give you enough time to track the progress you are making, and you won’t feel overwhelmed while executing your plan. Each phase in this process needs to be framed in such a way as to reflect the goals you set out in step one.