Being your own boss has always been an enticing dream for many. It is your schedule, your own workload, and you can take a break any time you want. But you have to remember that it is also your own responsibility to move forward. And at its worse, it is your burden to bear if your venture fails. It is all on you – whether you like it or not.
Starting a business from the ground up can be very tough. All these complex moving parts may seem like the work never ends. The hardest part of creating momentum for your business is finding clients. No matter how good you are or how great your product is, without clients, you will not get far. Clients are the driving source for your business. They are the blood that keeps your business alive and well. It is also necessary to keep finding clients. One should never feeling complacent with your current market. It does not matter if things are going well with your business – the goal is still to find more clients that show interest.
In that regard, your visibility with clients determines your success rate. How can you get new clients if they do not even know you exist?
A Cold Approach
The answer to this question is by using cold emails. With this method, you can get in touch with hundreds of potential clients in an instant.
Cold emails are the modern day version of cold calls. They are ‘cold’ because the recipients are not informed of your pitch beforehand. You do not know them, and they do not know you. They go into the pitch ‘cold’ and without any information on you. It is a way to offer your services to a bunch of potential clients all at once. It is a very broad approach with a large amount of reach.
Creating a cold email is as simple as writing your pitch and emailing to a list of potential clients. Cold emails are a way to spread word of your product to as much clients as possible. Think of it like fishing – you set up your line and with enough tries, you can catch something. As long as you use quality bait, that is. Otherwise, you may see yourself empty handed at the end of the day.
Take note that the cold email approach has its upsides and downsides.
The Positives of Cold Email:
Using cold emails to spread the word of your business can net you your first clients. All you need to do is to write a pitch that is both persuasive and alluring. It also needs to be on the shorter end to keep the client’s attention the entire time.
- Your message reaches farther than any local promotion
- You can also meet potential clients that are out of your area
- Creating your cold email pitch is very easy
- It can quickly go through potential clients and see if they show interest
- It has a faster delivery time than word-of-mouth or personal pitches
The Negatives of this Approach:
Cold emails are not the be-all end-all way for meeting clients. It is a shot in the dark – you cannot be certain someone will respond from the other end. Because of its widespread approach, you may find yourself with nowhere to go.
- You are not the only one sending cold emails to businesses
- This makes the field very competitive
- More competition means less time for potential clients to read your pitches
- It may take time before you can even receive one response from your email pitches
- If done incorrectly, your cold email may look like spam
- Once you get the label of ‘spammer’, the recipients may not treat you seriously
- Like fishing, it can take time and can even result in a zero response after all that effort
- A lot of uncertain factors, especially on the clients’ end
A Proper Way
To separate yourself from the many spam senders online, you have to ensure quality. An email sent to someone not expecting it may see it as bothersome. Their first instinct may think that it is a spam letter. Upon opening, you only have a few seconds to convince them that you are a genuine pitch. It is your job to ensure that your letter is personal; enough to convince the receiver it is not a spam.
GMass goes on a very detailed approach on the do’s and don’ts of cold email writing. The gist of it is to keep it personal and not look like an automated message. These letters should have all the necessary information of your business. That way, if the clients show interest, they know where to find you.
A Sure-fire Service
Cold emails take time. It takes even longer if you do everything by hand. Using programs such as GMass can help streamline this process. Instead of writing each individually and penning to each client, you can mass create them.
This is important if you are looking at sending your pitch to hundreds – if not thousands – of companies. Time wasted is money wasted. Since you are working for yourself, wasting your own time brings your operation to a halt. You have to keep moving. You need to keep sending out pitches and promoting your business.
With automated services, you can finish this daunting task at a fraction of the time.
Spreading word of your business is tough work. For smaller companies and individuals, getting noticed is almost impossible. It is a very competitive field and sometimes going at it alone is tough. With a bit of hard work and a personal touch, you too can find clients that want your product. The trick is to keep moving forward and to make good use of your limited time.