Instagram has the least amount of clickable links and therefore, you need to use it uniquely. You can make the most out of the links available on this photo-sharing social media app to drive quality traffic to the website offering web design services to clients on a global scale. You can leverage the platform to convert usual visitors into your clients.
The IG tools would help you create a sales pipeline for IG for reaching out to the influencers. These days, several Instagrammers are taking to blogging, and with the surge of lifestyle websites; you can offer your web design services, leverage Instagram, and change the double taps into money.
According to an article published on Blog.hootsuite.com, there are many ways to generate more leads using Instagram. Using IG lead ads, integrating action buttons to your IG profile, and optimizing the URL in your Instagram bio are a few to mention. In this article, we will walk you through how you can use Instagram to gain more clients.
Images help you to capture design thoughts and emotions
Use Instagram images to capture thoughts or emotions because visuals transcend language and do not need a long user attention span to understand things. So consuming even complex information becomes simpler. Photos are the key point of attraction on Instagram and clickable links are more or less an afterthought.
The essential Instagram link is the URL of your website on your IG profile page and therefore, do not leave this blank. Instagram users often swap out this URL when they have a new CTA to make it simpler for their audience or followers to access the page. Then, you can drive traffic to one web page at one time.
IG users with over 10k followers or who with a verified profile such that of a celebrity gain more ability to include links in their Instagram Stories. When their follower swipes up, they would be taken right to the page that matches with the IG post.
Squeezing in extra links
When you offer web design services or for that matter, many other services or digital products and you do not have 10k followers, you can only use the Instagram link in your account. Then, fret not because numerous tools are there to help you build a page that will serve as a directory so that you can accommodate more links. Lnk.bio, Linktree, or Linkinprofile, all of them create some sort of a hub that has links to other essential pages.
Both Linktree and Lnk.bio comes with free options, however, for accessing more features like the ability to personalize your link, you will need to shell out $6 every month for each landing page. Then, these tools might not work for your business interest if you happen to use WordPress (WP). Besides, you will like to buy 50 likes Instagram or more to build user engagement in the future to reach a global audience to sell your web design services.
Pay attention to analytics
Linktree provides analytics for free accounts. It helps you to figure out how your links are performing, though this information will rest within Linktree. Lnk.bio, as well as Linkinprofile, will need you to upgrade so that you can use analytics. You need to bear this aspect in mind when you are assessing whether or not IG is helping to drive quality traffic to your website.
The use of redirect tools or adding links to captions, even if these are not clickable will make you undervalue the traffic your IG marketing efforts or strategies are creating.
Include things on your IG landing page
There are a couple of things to integrate into your IG landing page. For building an IG landing page on your WP website, focus on mobile optimization. That is because the majority of your visitors will land on your page once they scroll through IG on their smartphone or iPad.
When it comes to adding components, these include building a page header having your IG profile image, logo, or for that matter your username. That page must look like an extension of your IG profile with your picture and username to let visitors remember how they landed on your website.
If you want to ensure that your Instagram account corresponds to your website, make the most out of CSS to modify all photos so that they match with your preferred IG filter. A short welcome message or an introduction to your website creates a great impression. Additionally, add links or icons to the other social media platforms you use.
You may also like to build a space for your most recent opt-in and therefore, integrate an email list so that people can join. Make sure you display the same clearly on the landing page.
Now that you know how to gain more clients for your web design business, use these tips to give your business the push it requires on Instagram. Follow influencers, build engagement, and post useful comments.