If you want to develop your business online marketing is probably one of the paths you will be taking. In this case, growing your e-mail marketing list is one of the most crucial aspects. Of course, it’s also important to make sure that it’s clean and valid in order to avoid being blacklisted, so those who implement the proper e-mail list verification service such as, for instance, correct.email, are placing themselves one step ahead of the game. Still, getting your website’s visitors to sign up automatically in the first place is not always feasible, so take a moment to read on and learn more about how to grow your e-mail marketing list!
1. Provide a Free Webinar
One of the best ways to get someone to sign up for your e-mail marketing list is to provide them with a powerful incentive to do so. Hosting a free webinar is a great idea, as it will allow to increase customer engagement and offer them a chance to learn more about how to harness the awesome power of online marketing. To grow your e-mail marketing list, all you need to do is make signing up one of your registration requirements.
2. Include More Calls To Action
People need to be reminded why they should sign for your e-mail marketing list and if you are creating online marketing materials that do not include a call to action, you are squandering a massively important opportunity. Whether you are writing blogs or creating YouTube videos, every one of your correspondences with the audience must include some sort of call to action that will inspire your potential clients to take action.
3. Utilize Twitter
As more and more people spend a greater portion of their day on Twitter, utilizing this popular social media platform becomes more important for companies that wish to grow their e-mail marketing lists. For example, you can write a company newsletter that includes a reference to a prominent Twitter user and craft a well written tweet about it. With any luck, the user will re-tweet the message to their followers and increase your level of engagement.
4. Create Engaging Content
If the content that you are providing to your clients is not clever and engaging, there is very little chance of them wanting to know more about your company. While it is important to place a call to action at the end of all of your correspondences, those who fail to create engaging content will have trouble getting anyone to pay attention for that long, so make sure you do your best!
5. Add a Form To Your Company’s Facebook Page
Once you have added a few followers on social media, you should be offering them multiple chances to sign up for your e-mail marketing list. In addition to using your Facebook page to converse with your audience directly and offering them a chance to provide crucial feedback, you’ll need to provide them with an easy to use form for signing up. When a client is interested enough to follow your company on Facebook, there is a good chance that they will be intrigued to find out more.
Photo by: Alan O’Rourke