For many of us, the things we love to do are also the things that makes us money. Hobbies and fun activities can be sources of income when approached seriously. Resources like micro-gig websites to e-commerce platforms and job listings allow everyone with skills to sell to connect with clients and start working on projects.
At a certain point, however, even the simplest hobby can be converted into a successful small business. Making that transition from doing things for fun (and on your own) to offering the same services as a small business operating from home has its benefits, including more potential clients and bigger projects.
So, how do you make that transition? What are the things that you have to do in order to start a small business and offer services through it? Fortunately, you have technology on your side, and it simplifies some of the things you need to do to get started.
Get the Basics Covered
When you are setting up a home business based on what you’ve been doing personally, one of the things that you need to get right from the start is the foundation. You have to make sure that the business is run professionally, and that it operates separately from your personal life.
Setting up separate accounts for personal and business finances is a good start. You also have to establish the business as a legal entity, but there are multiple ways to do that. To complete the process, you need a way to manage business operations meticulously.
Business solutions like accounting and ERP suites are the best tools to use in this case. Implementing them from the start may seem overkill at first, but what you’re doing is keeping your business operations tidy and easy to manage for when it grows rapidly in the future.
Define Your Brand
Another big challenge to face is establishing a brand for your business. While you use your name as a brand, especially if you already have a long list of past clients, it is still necessary to position the brand of the business the correct way.
Almost all marketing activities you do for the business depends highly on having a recognizable brand. Creating a logo, choosing a color scheme, and integrating other brand elements in a consistent way makes the whole process easier.
Since this is a business that you set up yourself, you have more creative control over how the brand is positioned. Depending on the industry you are in, you can choose a tone for the brand, and then use design tools like Adobe Photoshop and Illustrator to create your brand.
If you’re not skilled enough to do this yourself, you could use something like the Designhill Logo Maker to help you.
Working on projects on your own is very different than taking on projects as a business. Smaller projects may be similar and easy to manage, but you will have to take on bigger, more complex ones sooner or later. Therefore, workflows and processes are important.
Establishing workflows for handling tasks in projects makes expanding the team easier too. When you need to recruit a team member to boost capacity, for instance, you don’t have to worry about work habits or approaches clashing; everyone just needs to follow the workflows.
At the same time, having workflows lets you stay lean for longer. When processes are clearly defined, it is much easier to identify inefficiencies, spot ways to improve and maintain consistency with tools like Trello, Kanbanchi, or ClickUp at your fingertips.
Migrate to Business
Another thing to do when you have been working individually, and you are making the transition to your new home business is migrating the clients. Notifying clients about the new business and how you will be offering your services through it is both easy and challenging.
It’s easy because you now have tools like PieSync helping you with the technicalities. PieSync lets you synchronize contacts between iCloud and Mailchimp, which means you immediately have a mailing list to target as soon as you make the transition. PieSync certainly makes jumpstarting your digital marketing efforts easy. With contacts from personal sources like iCloud added to business solutions, you can run marketing campaigns that drive revenue for the business immediately. Sign up on here to give it a try.
Do New Things
A personal approach towards clients will still be your strong suit. When you are entering a competitive market, having the ability to build personal relationships with clients (and potential clients) is a competitive advantage you don’t want to let go of.
On the other hand, you also need to be bold and make a name for the business. Doing new things is how you attract attention to your new small business. This means trying unorthodox marketing campaigns, creating and publishing personal projects, and working with new clients.
The goal is to expand your client list while building credibility. If you already have clients that are happy with your services, asking them for testimonials and referrals is also a must. CRM platforms like HubSpot are perfect for maintaining that deep relationship as well as new leads coming from clients.
Manage Your Time
Being a business owner is more than just a full-time job. You live and breathe the business; many founders and CEOs spend as much as 150 hours a week trying to get their businesses off the ground. When you are invested in the new business, you could be making that commitment without realizing it.
However, jumping headfirst into growing the business is not always the best approach. You will feel burned out sooner, and that is not good for the business. Rather than trying to do everything right away and spending Saturdays and Sundays working, aim for a more balanced life.
Maintaining that balance is good for sustainability, which means it is good for the future of the business. Starting a small business is not a sprint; it is a marathon. Fortunately, there is no shortage of time management apps and solutions to help you.
Technology is helping you every step of the way, from the moment you decide to set up a small business to the day you start expanding the organization and adding team members. With these tools and solutions, establishing a small business is certainly easy.