Search engine optimization (SEO) is the process of ensuring that online content makes it as high as possible on Google, Bing, and others. It is imperative for any entity that desires to be successful online. Whether you are promoting yourself, your band, art, photos, writing, or business, learning how to use SEO is crucial to internet exposure. There are a wide variety of ways to optimize your landing on search engines, here are a few ways to do so.
Utilize Keywords and Hashtags
Using keywords to your advantage is one of the most important parts of an SEO strategy. Not only should you use keywords that are unique to your promotion, you want to cover your bases and compete in multiple ways when it comes to what people type into Google. Do research on what users are inputting into search engines and where there are gaps, you can create your own keyword strategy. Then you can also work this into your wider marketing strategy. You can use these keywords as hashtags on social media. When you cover the right keywords and use them often in frequent content posts, your SEO will improve over time and you’ll be more successful online.
Pay Attention to Metadata
Keywords are actually just the beginning of your SEO strategy. Metadata, which is all the information tied to the page that you don’t see, is also crucial. You want to tie this information to your keywords and the subject content. When you use a platform like WordPress, you’ll be able to input metadata easily. Just because you don’t fully understand metadata doesn’t mean that you can’t use it to bolster your SEO.
Whatever platform you are using to promote yourself on the internet, you should post frequently. It is imperative. You may not want to post all the time, but it is always a good idea. You simply can’t post too much. Are you running a blog? You should write a blog every day with optimized content. Are you trying to boost your social media presence? Post twice a day at peak hours. Are you trying to get your website at the top of search engine pages like Google? Publish new pages often and create a blog.
Learning how to use analytics on various platforms will provide a great way to learn when to post pages, social media updates, and blogs. All social media sites have analytics you can look at. You can study Google Analytics in a wide variety of ways. These tools are available to you, you just need to use them. Analytics are important. They determine how many people will see the particular post or page.
Finally, you should make sure your website, blog, and social are coordinated. Your strategy should be consistent and cohesive. You can use technical writing software to do so. When you are pointed in a particular direction and use all the tools to go toward this direction, putting all of the pieces into place will help you solidify your strategy. While you want to cast a wide net, you also want to be focused. Coordinating all the platforms with consistent keywords and post frequency will help you promote whatever you’re trying to promote.
With the internet it doesn’t matter what field you’re in. It doesn’t matter whether you’re an artist or a businessperson, creative or analytical. The internet demands the same things of everyone. It wants you to land on converging platforms like Google. It wants you to post all of the time. It wants you to coordinate a strategy. However you look at it, when promoting yourself and the entity you are trying to make successful, it is vital to utilize all the tools at your disposal.
When you learn how to master SEO, you will be in a much better position to work towards your goals. Whatever you’re looking to accomplish, promoting yourself begins with the internet these days whether you like it or not. So what are you waiting for? If you educate yourself on SEO you’ll be in a much better position to promote yourself on the Web and create success that can only be achieved by mastering social media, website analytics, and blogging techniques.
Ryan Beitler is a journalist, writer, and blogger who has written for a wide variety of publications. Contact him at [email protected].