As a modern SEO business, there are many strategies that can be adopted to achieve high ranking for your clients and help them attract new business. We spoke to a few friends at a local SEO agency about top strategies and concepts that should be at the heart of the business model. Understanding how to reach new heights in your business and implementing these concepts will guarantee success. We take a look at them below.
1. Embrace uniqueness
To help you clients become leaders in their respective fields, you need to offer a fresh perspective with your content creation. Modern trends in SEO means that developing new content just for indexing signals is a poor strategy that will yield only temporary results (if any). Make sure all content produced by your business demonstrates a deep understanding of the topic at hand and most importantly provides new information for the target audience.
2. Create user-centric pages
SEO efforts will amount to little if target audience is left dissatisfied when they arrive on the webpage. It is therefore important to make sure that all webpages produced look trustworthy, carry a clear message, provide helpful information and clearly highlights contact information. Without these, the webpage will only be harmful for SEO.
3. Address the needs of your target audience
Most users on the internet are looking to buy something, get help, communicate or get informed. You need to make sure your SEO campaigns are clearly mapped to address one of these needs. Avoid mixing up campaigns as they will only be counterproductive in the long run. Take a look at the target audience and what they will be looking for on the internet then structure SEO around these needs.
4. Embrace use of image and video content
Users are more likely to share content and help your SEO campaigns if said content is a meme, infographic or short video. In fact, infographics for example are shared 3 times more than all other types of content.
5. Analyse new client pages for unethical practices
As an SEO business, it is only natural to come across new clients may have dabbled into unethical practices in the past. Analysing the pages and figuring out these practices will save you from futile efforts. Some of the things you should watch out for are article spinning, duplicate content, invisible text, doorway pages and keyword stuffing.
6. Deemphasise keyword density
While many SEO businesses still focus on keyword density, it is no longer a relevant metric. SEO campaigns should have a target keyword or target keywords. However the key to favourable ranking is user satisfaction and content quality. Modern SEO means keyword density wields a very miniscule power these days. An average user that is not aware of any keyword goals will quickly return to the search results pages if they land on a page that does not appear trustworthy.
7. Embrace quality link building
Contrary to opinion in some quarters, link building is not dead. Modern SEO businesses however need to ensure adherence to quality guidelines. The backlink is not quality if any of the following applies:
- It doesn’t make sense for the site to be linking to you
- You won’t want the link if it was a nofollow link
- You have tricked the webmaster into placing the link
Search engines will continue to make regular changes to their algorithm. SEO businesses can therefore position for long-term success and growth by ensuring they run campaigns that are useful, unique and user oriented.