At the moment SoundCloud is one of the biggest platforms for online music sharing. It boasts a user rate of 175 million people across the globe. Despite some of the challenges that it may have faced, this remains one of the best marketing opportunities for new artists. This article explains some of the strategic decisions that you must make in order to feature well on the platform and to get as many hits as possible.
1. Be Selective on What and How You Upload
This is not a situation where quantity is an indicator of potential success. Uploading your worst hit is not going to make it any more popular. Instead you will end up developing a reputation for uploading duds to the channel. That is a sure way of keeping people away. Curate your music carefully and get the pieces that are most current and appropriate for the audience that you want to target. There is a world of difference in tastes between the baby boomers and the millennials. Know your audience and give them what they want.
2. Don’t Stop Communicating
Ensure that your profile is up to date and congruent with the music that you are setting up. If you want to make things easier, you can organize the music into manageable sets for the convenience of your clients. Make sure you interact with the people that are already fans of your music and also those that are potential fans of your music. Tags are one of the best labelling and communicating tools out there. They help with the categorization of your music and are signposts for those that are not prepared to engage in an extended search process.
Add moods, locations, associations and relations that are absolutely accurate. When tagging is combined with an attractive profile, you are virtually guaranteed to win it all. On the other hand, poor communication and poor tagging will lead to mislabeling and even lost fans.
3. Tell Your Front and Back Story
The fans want to know where you came from, where you are now and where you want to be in the future. This is a placement process for you as an individual within an industry. If you have a compelling association with the music that you are marketing, it makes it easier for the fans to develop a personal relationship with you even though they may never have seen you before.
A Mexican immigrant can bring a lot of insight into music that talks about the lives of Latinos in the diaspora. Try to make your music much more than a combination of notes and syllables. Target the active listeners on Waveform because they are already interested in your work to a very great extent. The use of feedback loops is particularly good because it means that you respect and trust your audience views.
4. Put Some Work into Your Album Art
It is important to ensure that you have put some work into your album art. This is one of the great ways of sharing the artistic process with your fans. They will know what you did and how you did it. The platform tends to put up the artwork so that everyone will see if you are missing that art work. The more visually minded will be able to tell what happened and how it happened. Some fans will listen to your work for no other reason than the fact that it has such great art work.
SoundCloud is a fantastic opportunity to get introduced to a new audience on a high-octane promotional scheme. Use these tips to boost your brand and start racking up SoundCloud plays!
Photos: Pixabay, Pixabay