Whoa... this concept sounds just crazy enough to work. Imagine being able to choose from 100 movies at any time you wanted, & play the one you wanted instantly? Now, if they incorporated some kind of learning into the software to tailor the downloaded movies to the specific customer, they'd almost certainly have a winner on their hands...

"It comes preloaded with 100 mainstream movies across multiple genres and downloads 10 new movies a week - some new, some older popular favorites - via over-the-airwaves data casting technology which is carried on top of an existing PBS broadcasting infrastructure managed by National Datacast."