I can definitely see eBay butting heads with Amazon on this one; especially since Amazon's move to support more of the smaller "shops" that supply quite a bit of the stuff they sell. eBay 'express' sounds like almost exactly the same deal....

"In a letter to eBay members, eBay North America President Bill Cobb said the company plans to launch a specialty site where items would be available for immediate purchase. He says eBay hopes that the new site would attract customers who prefer a more conventional e-shopping experience."