I could definitely see where a reference platform would help notebook sales. The notebook chipset offerings for AMD CPU's have been historically not very well received, & something straight from Sunnyvale (or its Japanese equivalent, in this case) might just persuade OEM's to test the AMD notebook waters.

"The system is geared to offer more than five hours' battery life in a fully functional notebook. In addition to the dual-core CPU, the platform is based on DDR 2 SDRAM. AMD's DDR 2-supporting processors, enabled with the arrival of the Socket M2 infrastructure for desktops and Socket S1 for mobile, are expected to arrive in Q2 2006."