Heh... the Joystiq guys take the Burning Man / XBOX 360 launch event (Zero Hour) comparison & put it in chart form. Funny stuff.

"That Microsoft acknowledges and even embraces the idea that this is 'Burning Man meets E3' indicates that they’re shooting for a completely different vibe than the Times Square/Toys-R-Us location they chose to host the original Xbox launch on November 16, 2001."