TI has certainly become a major player in the video arena these days. Just look at any DLP TV (such as this 50" Samsung), & you'll see what I mean. They're not sitting still, though, as they've just announced their latest DSP platform, DaVinci.

"Preliminary indications are that DaVinci will be based on the TMS320C64x+, TI’s newest DSP core. The DaVinci processors will consist of DSP-based system-on-chip, integrating DSP and CPU cores, accelerators, peripherals and necessary software, the Dallas-based company said."