The new CE-ATA standard is apparently being talked-up at IDF as well. The HardwareSecrets crew gives the un-informed among us a bit of background info on this upcoming hard drive standard aimed at consumer electronics devices.

"Right now the main standard available to this segment is CF+ (Compact Flash), which uses a 50-pin connector. Too many pins for a very small device – consumer electronics products use 1-inch hard drives! Also it uses 5 V signals, while everything else has already moved or is moving to 3.3 V signaling."