Do the words, "custom triple phase change unit" get you as excited as they do for me? A couple of the PimpRig forum members are out to grab the #1 3DMark score by building a custom-cooled mega-rig. Check it out.

"Not satisfied with his #13 worldwide score in 3DMark2001, PimpRig staff member $Solid$Necro has enlisted the help of the infamous cooling madman known as ZENNZZO. These two have a thread log currently running where they are trying to build an 'ORB Buster' comprised of a CUSTOM TRIPLE PHASE CHANGE UNIT which will cool the CPU as well as the GPUs for two 6800 Ultras!"