Oh no. I mean.... ah crap. I can see why they feel the need to increase ads, but for cryin' out loud... I bought a TiVo to fast forward through the ads in the first place! Almost two hundred posts in this thread at the TiVo Community forums.

"The company confirmed late Monday that it released the first in a series of advertising features to a random and limited number of subscribers to the digital-video recorder service. The first test feature--a tag--pops up on the screen when a viewer is fast-forwarding through an advertisement."