I guess I haven't been playing the same games as this guy, but if what he's saying is actually true, then it's certainly something that should be talked about more often. Advertising is, as I've always said, one of the banes of this society.

"The main problem I have with ads in games now is the same as my issue with Pay TV. You're shelling out a lot of money for a product (new games being sold for upwards of $50.00 U.S.) and you're still getting ads. If developers are going to start flooding my entertainment with advertising, I'd like to see a significant drop in the price of games."