Joel Hruska over at Sudhian has posted an article discussing the dubious merits of the emerging trend of partnerships between graphics card manufacturers & the video game industry. I personally see his point, & hope that this trend doesn't continue...

"Given the delays, the coupon embarassments, and the further delays, I'm betting some at ATI wish they hadn't touched HL2 with a ten foot pole. But then again, with NVIDIA backing Doom 3, ATi needed SOMETHING."