"Staying true to our history of innovation in the gaming industry, Sega.com continues to push the boundaries and expand the video game market into new territories with the launch of the Sega Mobile division," said Mr. Ryoichi Shiratsuchi, CEO of Sega.com and general manager of Sega Mobile Japan. "Bringing great Sega content to wireless platforms is another step toward Sega.com's goal of bringing networked gaming to all devices and thereby extending the pastime to mainstream audiences across the world."

Sega Mobile draws upon both Sega's heritage in the video game industry and its current successes in the Japanese wireless gaming market. Relying on the experience that comes from more than 2.5 million subscribers to wireless games and other entertainment related content in Japan, Sega Mobile is well prepared to lead the next wave in gaming in the U.S. Wireless gaming is widely expected to take off in the next few years, with Ovum, a leading analyst and consulting company, estimating that the global revenue for wireless gaming will reach $4.4 billion by 2006, up from $124 million in 2001.

Sega Mobile is tapping into Sega's extensive content library launching classic titles such as Pengo, Flicky, Puyo Puyo, and Monaco GP. Beginning this summer, Sega Mobile will be bringing the hit title Monkey Ball to wireless devices nationwide. Appealing to the more mainstream wireless user with familiar and fun content, Sega Mobile will round out the launch repertoire of games by publishing new puzzle, sports and entertainment titles.

Sega Mobile is led up by Shiratsuchi, a 23-year veteran of the IT industry. Since 1999, Shiratsuchi has been part of the Sega family, working to bring online and networked games and community to gamers around the world.