How do you make a grab for customers in a market already flooded with the product you're competing against? Offer free trade-ins for that product, of course...

"For $99, consumers can exchange any iPod for a 15-Gbyte Dell Digital Jukebox. Customers can also get free shipping, 25 free Musicmatch downloads and a copy of Microsoft Plus! Digital Media Edition and Windows Media Player 9, for a limited time."