"Personally, I had not heard of Transcend until now. Those of you who may have known them will know they are a leading memory manufacturer based out of Taiwan. Back in 1988 they got their start producing two products, the 'JetMate' laser printer driver, and the 'KeyPro' software protection system. Today they make memory modules in just about every format, and even motherboards with the latest chipsets. I have in my possession one of their latest products - a 30x 128MB CompactFlash card."