Looks like another major graphics manufacturer is going to straddle the ATi/Nvidia fence. ATi announced this morning that they'd just signed on Creatve to start producing cards based on their chipsets. This move is definitely a big one for ATi, as Creative has been producing Nvidia cards in Europe for a number of years & has an established market share over across the pond.

From the ATi press release:

Peter Edinger, Vice President, ATI Technologies Europe, commented, “We are delighted to have formed this strategic relationship with Creative Labs Europe. “The combination of Creative’s impressive retail market strength across Europe together with ATI’s strong technology and product portfolio will provide the ideal platform in further helping to increase ATI’s presence within the European retail channel and gamer community”.