I'm not sure exactly what they've got planned, but I damn sure know I'd like to see it :)

"The deal, announced Thursday, calls for Dwango to develop and deliver Playboy-theme games, images, video clips, voice clips and ring tones. The wireless-entertainment firm has similar arrangements with ESPN and Rolling Stone, and distributes that content to subscribers through agreements with major wireless carriers such as Cingular, Nextel, T-Mobile and Verizon."