Hrmmm.... I'm wondering to myself how well these things would sell. I don't really see the SFF freaks out there as "rabid football fans," but hey, what do I know? I suppose I'm an SFF freak, & I know I'm a rabid football fan, but I really don't see myself buying one of these...

"Although the PC market is a rough-and-tumble business, TouchDown isn't attempting to outplay titans such as Dell. Instead, the start-up wants to connect with the National Football League's most rabid fans--people like its founders--and thus win a portion of the multibillion-dollar market for NFL-licensed collectables."