Not everyone is hoity-toity over Apple's newest & cheapest iPod model...

"Goal: need to create a cheap iPod - drop the screen, a major cost. What happens if you can't choose your own music? You get music at random. Wait, life is random - bring in the Shuffle! In this way, the sole feature lacking from the device becomes a key selling point, denying any negative press - the device was designed that way! It's a topsy-turvy world."