Firing Squad has posted a preview of nVidia's CineFX technology.

Although summer is still young, things are definitely beginning to heat up in the 3D graphics market. Matrox kicked things off with its re-entrance into the high-end graphics market with its Parhelia graphics card. Then, just last week ATI unveiled its RADEON 9000 DirectX 8 board and its next generation RADEON 9700 graphics card. Not wanting to be left out of the party, NVIDIA has chosen to use SIGGRAPH to unveil new details on its next generation graphics core, which is taking place this week in San Antonio. Unlike an event like Comdex, SIGGRAPH is geared solely towards the professional graphics community. This makes it a natural fit for NVIDIA to unveil new details on its graphics hardware: the content developers and engineers that use NVIDIA’s hardware on a daily basis are all right there.

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