Yes, Jen-Hsun actually said "whoop-ass." The chances that nVidia was just going to sit back on its laurels and wait for Intel to make their recent big moves in the graphics market are slim & none, & slim just left town. Also see this DailyTech story for more details on nVidia's APX 2500 Mobile HD Platform, something they're calling, "the world's smallest visual computer." It's like an SoC for mobile devices, really.