I'm guessing this is a result of increased competition from both AMD/ATi & Intel. It's really too bad that we'll never see a quality chipset like nForce2 with SoundStorm again without being saddled with integrated graphics. Then again, this whole "Hybrid SLi" thing could turn out to be the best thing since the original SLi... time will tell.

"Graphics chipset always has a low-end tone to it, but Nvidia’s announcement does not mean that the company will stop creating high-end chipsets, but rather work on expanding the power saving features of upcoming desktop and notebook parts."