The technology is promising, but the manufacturing process is still in its infancy, & the current AMOLED manufacturing technique is inefficient at best. iSuppli still sees OLED TV tech as picking up in the future, but not really until 2013, if you believe the numbers.

"With Sony being the first to throw its hat into the OLED TV ring, due to its introduction of the 11-inch set this month in Japan at a price of US$1,800, shipment volumes are expected to be very small, targeting a small niche of well-heeled, tech-savvy consumers."