Vizio definitely has their price margins set correctly. They may not offer the best HDTV on the market, but the number of features you get for the price you pay is apparently enough to keep them at the top of the heap.

"Once unheard-of LCD-TV maker Vizio held on to its title as North American market leader in the third quarter, fending off a strong market-share advance by one-time leader Samsung Electronics, a market research firm said Tuesday."